I take simple product truths and turn them into relevant, compelling, and inspiring brand stories that resonate with people and sell.
I take the complex and make it human. I turn data into drama. I make that little thing in the back of people’s brains flicker, making them think, “Hey, I want that.”
I’m an experienced, award-winning writer who has helped small, national, and global brands launch new products, bring old products back to life, and create buzz for brands on the move.
Award-winning work: The One Show, Communication Arts Advertising Annual, Luerzers Archive, MPA Kelly Awards, London International Awards, AdWeek best spots, Effies, Andy Awards, Advertising Age's Best Magazine Ad of the Year, YouTube's 20 most viewed viral ads of 2012, and a closet full of others.More...