Years of experience: 13

MarketingGrowth HackerBrand Marketing ManagerMarketing Director

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Tanya's Career Path
GLOBAL MARKETING STRATEGY LEAD MEDICAL NUTRITIONMar. 2024 -
Present
DanoneGLOBAL MARKETING STRATEGY LEAD MEDICAL NUTRITION
Amsterdam AreaGlobal Marketing Strategy Lead for Danone's adult medical nutrition category for cancer patients. I am responsible for leading a cross-functional team to develop, implement, and scale the business model into new markets.
GLOBAL MARKETING STRATEGY LEAD HEALTH & WELLNESS NEW GROWTH SPACEJun. 2023 -
Feb. 2024
DanoneGLOBAL MARKETING STRATEGY LEAD HEALTH & WELLNESS NEW GROWTH SPACE
Amsterdam AreaDeveloped the strategic vision and business model for an emerging growth space. Defined the value proposition and scientific evidence strategy for new product development.
REGIONAL SENIOR BRAND MANAGER EARLY LIFE NUTRITIONMar. 2020 -
Jun. 2023
DanoneREGIONAL SENIOR BRAND MANAGER EARLY LIFE NUTRITION
Den Haag, South Holland, Netherlandsโ€ข Led the digital transformation in LATAM, driving SEO, Paid Media, and eCommerce acceleration, resulting in +250 bps market share gain. โ€ข Co-Led Cross-functional team; managed 4 direct team members. โ€ข Developed brand architecture and innovation strategy for four brands across 48 B2B markets; enabling multi-tiered product launches in COVID context. โ€ข Trained 20+ marketers on brand-building fr...

Tanya's Posts

  • About

    Key Skills & Achievements: - Brand strategy & building - Marketing ecosystem architect - Global & digital marketing expertise - Omnichannel & experiential marketing

  • Cases & Experiences

    Successful Case Studies: - Launched Aveeno Baby in MX, achieved #1 in premium skincare - Shining drops line became #2 in sales in one month - Executed PR campaigns with 5:1 ROI - Digitized Infant milks business model - Mapped marketing for medical nutrition

  • Work Order

    Our Services Include: - Building and positioning brands - Crafting brand and marketing strategy - Developing business and marketing ecosystems

  • How to contact

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  • About

    Key Skills & Achievements: - Brand strategy & building - Marketing & business strategy - Marketing ecosystem architect - Business ecosystem architect - Digital & omnichannel marketing - Experiential marketing - 15 years FORTUNE 500 experience: how to build your career

  • Cases & Experiences

    Notable Cases: - Aveeno Baby's #1 MX launch - Johnson's Baby Haircare #2 platform success - Digital transformation for LATAM infant milks - Medical nutrition marketing ecosystem - Dual demand generation expertise

  • Work Order

    Our Services Include: - Brand strategy consulting - Brand building consulting - Marketing strategy consulting - Business strategy & planning consulting - Career development

  • How to contact

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