Years of experience: 27
United StatesCopywritingPresentation DesignerContent WriterMarketing DirectorMarketing
Trust Score
Highly reliable; strong professional involvement.
Natashe's Career Path
Mar. 2022 -Present
Florida BlueSenior Director Digital Transformation
Jacksonville, Florida, United States- Lead a multidisciplinary digital transformation team comprising strategists, product managers, product owners, and analysts to design and implement omni channel consumer engagement strategies and solutions.
- Ownership of end-to-end digital self-service solutions, including internal and external chatbots, visual IVR, secure chat, communication channel delivery optimization, resulting in imp...
Sep. 2020 -Apr. 2022
Florida BlueSenior Director CX
Jacksonville, Florida, United States• Spearheaded digital-first initiatives to enhance self-service options, driving significant shifts from high-cost engagement channels to cost-efficient, customer-centric solutions. Ideated payment solution enabling members to pay monthly premiums via credit card, ensuring increased sales and retention.
• Led the redesign of text / SMS, communication preference platforms, and Knowledge Manage...
Sep. 2018 -Sep. 2020
Florida BlueDirector CX
Jacksonville, Florida AreaLead the CX enablement team that is accountable for managing six customer facing journeys and rollout of journey model methodology grounded in Human Centered Design Principles. Guide cross-functional teams on employing the prioritized CX by providing strategic direction, facilitating efficient execution, and driving best in class customer experiences. • Determined and capitalized opportunitie...