Years of experience: 30

MarketingC-level ExecutiveConsultingBrand Marketing ManagerCommunications ManagerContent Manager

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Craig's Career Path
Chief Marketing OfficerNov. 2023 -
Nov. 2024
Henderson Design GroupChief Marketing Officer
United KingdomHenderson Design Group Ltd. We are a family run business that has been established since 1993 and have grown to be the biggest independent wallcoverings retailer in the north east. We pride ourselves on designing, curating and developing luxe decor products in-house and offering all major brands for wallpaper and decorating supplies at competitive prices along with great service. Our sales te...
Ecommerce | Digital | Marketing | Brand | Creative | Growth Consulting + AdvisoryJul. 2020 -
Present
CES Brand & Digital Ecommerce | Digital | Marketing | Brand | Creative | Growth Consulting + Advisory
London, England, United KingdomSignificant projects - Capita / Transformation Guild / Experience Design Lead - Sep 2020 to Feb 2021 Decidable / Co-Founder and Chief Digital & Brand Officer - Current Skills - B2B Marketing strategy > Brand Strategy > Brand Management > Change Management > Content Strategy > Cross-functional Team Leadership & Development > Customer Acquisition > Customer Experience > Customer Relationship Ma...
Chief Customer Officer ( Interim )Dec. 2019 -
Jun. 2020
RadleyChief Customer Officer ( Interim )
London, United KingdomA fixed term contract progressing the digital strategy. Led a team of 30 responsible for the evolution of brand DNA, increasing customer LTV through data and insights, optimisation of brand and performance marketing and the growth of digital, eCommerce & marketplace channels

Craig's Posts

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    How I can help you

    I assist brands in identifying their identity and enhancing customer engagement. Through comprehensive audits, I clarify their historical context and current challenges, enabling effective solutions.

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    People I am looking for

    Target Clients: - Ted Baker - Radley London - Capita PLC - AndSons - Delta Global - Decidable Global Ltd

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    Experience & Cases

    Key Achievements: - New website & brand identity - 65% YoY growth in Asia/Australia - Brand collateral redesign - 2024 Sustainability Report - In-house design studio restructure - B2B campaign & social media Clients: Startups, SMEs, scaleups

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    How to contact

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    About myself

    Dynamic Chief Marketing & Digital Officer with over 25 years of global leadership in fashion, lifestyle, and tech. Spearheaded a transformative 3-year strategy boosting UK and US market growth by 25% annually.

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    Job Description

    Seeking a strategic global leadership position in a dynamic, fast-paced organization that values innovation and drives growth.

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    How to contact

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