Years of experience: 13

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Will's Career Path
National Partner & Field MarketingJul. 2024 -
Dec. 2024
IllumioNational Partner & Field Marketing
Greater Seattle Area- National GTM Strategy with 4 Focus SI Partners and key MSP/MSSP Partners Contributed to an 11% increase in Partner Sourced/Influenced Pipeline through targeted co-marketing field initiatives and events - Orchestrated and executed 12+ strategic field events i.e. executive dinners, workshops, regional showcases in collaboration with tech/alliance partners, driving brand visibility and lead ge...
Microsoft Field Marketing LeadAug. 2023 -
Jul. 2024
Armanino LLPMicrosoft Field Marketing Lead
Greater Seattle Area- Directed end-to-end event management for Armanino's presence at the NA Summit, Microsoft's largest North American user conference, attended by 3,000+participants. Key responsibilities included: strategic planning, booth design and logistics, vendor negotiation, pre-show promotional campaigns, on-site staffing and management, lead capture process implementation, and post-event analysis - Col...
Partner Field Marketing Manager II - GSI / SIDec. 2020 -
Jul. 2023
HashiCorpPartner Field Marketing Manager II - GSI / SI
HQ: San Fransisco Remote: Tacoma, WA - Developed and executed GTM strategies with National/Regional SI Partners and GSIs, incorporating joint field marketing activities that contributed to an average 15% pipeline growth per partner - Collaborated with Partner Marketing and Sales teams on over 20 integrated programs, providing direct support for the execution of regional field events, workshops, and seminars - Syncing Tech Partne...

Will's Posts

  • How I can help you

    Analyze and optimize partner performance by tracking deal registrations, MDF spending, and sales outcomes. Leverage enablement stats and engagement metrics to enhance partner success and drive strategic growth.

  • People I am looking for

    Seeking collaborations with: - North American System Integrators - Global System Integrators - ISVs with niche solutions - Microsoft - SaaS providers - Security and Automation tech firms

  • Experience & Cases

    Achievements include: - 15% pipeline growth with SI Partners - 20+ integrated programs - 250+ leads from thought leadership - Managed $200k MDF funds - 400 attendees in virtual events Previous clients: - Businesses enhancing partner channels - Event strategy support - Temporary coverage needs

  • How to contact

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