Years of experience: 18

Email Marketing ManagerCRM managerGrowth HackerMarketing DirectorMarketingMarketing Analytics Manager

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Clara's Career Path
Global Director, Performance MarketingSep. 2022 -
Present
AtlasGlobal Director, Performance Marketing
Hong Kong SARResponsible for leading a high-performing team focused on driving measurable business growth through strategic digital initiatives. The role encompasses performance marketing activities across global markets. Collaboration with regional and cross-functional teams ensures alignment of marketing strategies with overarching business goals. Key responsibilities include: Global Performance Marketi...
Director Of Field Marketing, APACMar. 2021 -
Sep. 2022
ImplyDirector Of Field Marketing, APAC
Hong Kong SARShaped and executed the company’s pioneering integrated marketing plans to meet APAC pipeline goals, support revenue objectives and establish the customer base. Owned strategy, development and execution of targeted marketing programs such as demand generation campaigns/nurtures, field events, user events, industry events/tradeshows, webinars, digital and PR. Created awareness, nurtured and ed...
Vice President, Marketing ManagerOct. 2018 -
Mar. 2021
J.P. Morgan Asset ManagementVice President, Marketing Manager
Hong KongDrove regional marketing programs to increase brand visibility across key verticals and target geographical markets and improve client experience. Formulated and delivered internal and external marketing vision, global strategies, programs, plans and initiatives. Developed high impact integrated campaigns across conferences, events, web marketing, online marketing, direct marketing, and adver...

Clara's Posts

  • About myself

    Possessing expertise in demand generation, performance marketing, and lifecycle marketing, I excel in SaaS and enterprise tech marketing. I drove a 45% increase in global pipeline and tripled conversion rates at Atlas. At Imply Data, I boosted the APAC pipeline by 30%, and as the regional leader at Splunk, I scaled revenue from $10M to $50M, aiding six organizations in expanding across APAC.

  • Job Description

    Seeking roles as VP Marketing, fractional CMO, or Marketing Director in B2B startups, scale-ups, or enterprises. My aim is to leverage my extensive experience in strategic marketing to drive growth and innovation in dynamic business environments.

  • How to contact

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