Years of experience: 35

CopywritingCopywriterContent WriterProofreaderEditorHR

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Diane's Career Path
Director, Proposals and Client IntelligenceMay. 2021 -
Jun. 2025
Blue Cross and Blue Shield of MinnesotaDirector, Proposals and Client Intelligence
Eagan, Minnesota, United StatesDirects the day-to-day operations of the Proposal and Intelligence Team, researching client and prospect information and data to assess their health plan needs, wants, preferences and goals. The overall goal is to enhance our company's ability to connect with clients in ways that make them feel understood, appreciated and valued.
Manager, Sales Proposals - National/Strategic, Public Sector, Taft-Hartley, Large GroupApr. 2012 -
May. 2021
Blue Cross and Blue Shield of MinnesotaManager, Sales Proposals - National/Strategic, Public Sector, Taft-Hartley, Large Group
Eagan, MNProvide leadership, strategic direction, process development and staff management for Blue Cross' Proposal Team. Manage proposals for National Accounts (including Fortune 500 companies) and Large Group companies, public sector entities and labor groups. Collaborate with leaders in Sales, Product Development, Marketing, Account Management and Operations to ensure a coordinated and compelling r...
Marketing Consultant | Annuities Marketing | Seminar DevelopmentOct. 2011 -
Jan. 2012
Ameriprise Financial Services, Inc.Marketing Consultant | Annuities Marketing | Seminar Development
Greater Minneapolis-St. Paul AreaWrote, edited and coordinated marketing communications to Ameriprise financial advisors, clients, field members, and RiverSource internal and external wholesalers to ensure alignment with overall annuities marketing plan. Created financial advisor continuing education training on fixed and variable annuities. Created client seminars to illustrate the potential benefits of an annuity in an ove...

Diane's Posts

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    How I can help you

    • Develop proposal strategies • Train on writing skills • Create marketing content • Focus on strategy and deadlines • Address risks and expenses

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    People I am looking for

    • Blue Cross and Blue Shield • Ameriprise Financial • Slocum • Wells Fargo • Jewish Family & Children's Service

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    Experience & Cases

    • Managed proposals for BCBS • Trained financial advisors at Ameriprise • Led projects at Wells Fargo • Created marketing materials at Jewish Family Service

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    How to contact

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    Cases & Experiences

    Created lexecutive summaries for national accounts Wrote & designed marketing collateral (newsletters, annual reports, brochures, sell sheets, guide books, decks, slide presentations, speeches) Recognized as an expert-level writer & editor APMP-certified in proposal management

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    Work Order

    Proposal strategy and critical review Powerful content writing, editing, and proofreading Communications strategy development and execution

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    I'm a seasoned former director of proposals and client intelligence for a national healthcare insurance carrier. Now "semi-retired," I'm looking for consulting assignments that maximize use of my expertise. I am especially adept at client and customer-focused communications.

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    How to contact

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