Years of experience: 11

PartnerBusiness Development ManagerStartup FounderMarketingPartnerships ManagerC-level Executive

Trusted by top professionals

  • Joe Walker
    Founder @We Are Purple Dog
    Verified
    Having worked closely with Sam across several different businesses, I've seen firsthand how he balances creativity with commercial sense. Sam has a talent for spotting opportunities others miss while ...

Trust Score

Exceptionally trusted; proven professional excellence.

100%
Sam's Career Path
FounderOct. 2023 -
Mar. 2025
The Walk To MarketFounder
UK Market Entry Consultancy for Better-for-You & Ethical CPG Brands • Founded a specialist consultancy offering strategic market entry guidance for North American CPG brands exploring expansion into the UK. • Delivered tailored market entry reports combining category trends, competitor analysis, retailer landscape, and regulatory considerations focused on better-for-you and ethically position...
Co-FounderAug. 2022 -
Present
SKUsocietyCo-Founder
PanamaUK Market Expansion & Distribution Partner for Better-for-You & Ethical CPG Brands • Co-founded a specialised distribution and market entry business helping innovative North American food and beverage brands successfully expand into the UK market. • Led market discovery and category research to identify high-potential brands in trending verticals such as health, sustainability, and functional...
Co-Founder & Operations DirectorDec. 2019 -
Aug. 2022
We Are Purple Dog Co-Founder & Operations Director
Digital Marketing Agency Specialising in Ethical DTC Brands • Co-founded and scaled a purpose-driven agency from scratch, while working with ethical, sustainable, B-Corp values driven DTC and B2B brands. • Led operational functions including client delivery, team management, financial planning, and process development; building a high-performing, fully remote team and driving consistent, prof...

Sam's Posts

  • About

    🔑 Key Skills & Achievements: - Founded The Walk To Market to guide North American CPG brands. - Delivered strategies for 15+ brands. - Achieved 60% client launch partnerships. - Supported £1M+ in projected revenue. - 95%+ client satisfaction rate.

  • Cases & Experiences

    🌟 Success Stories: - 15+ brands with strategic insights. - 60% transitioned to full launches. - Over £1M in trade revenue supported. - High client satisfaction via strategic guidance and trusted relationships.

  • Work Order

    🔍 Services Provided: - Market & category insights. - Product & packaging readiness. - Pricing & commercial strategy. - Route-to-market planning. - Go/no-go decision support. - Strategic deliverables & advisory.

  • How to contact

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  • How I can help you

    I help purpose-driven brands evaluate the viability of launching in the UK market. I provide detailed commercial modelling, landed cost analysis, pricing architecture, and go-to-market feasibility insights to support strategic decision-making before committing to expansion.

  • People I am looking for

    Startup & mid-stage CPG brands - both funded and bootstrapped Solo Founders / Small scrappy teams Expansion-Focused Ops or Strategy Leads Accelerator-Backed Wellness Brand

  • Experience & Cases

    Experienced supporting US/CA food & beverage brands with UK expansion. I've delivered feasibility & pricing models for 15+ challenger brands, helping founders validate margins, understand their landed costs, prep for retail, and launch with confidence.

  • How to contact

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