I have run my own businesses from bricks-and-mortar to scaling and exiting my own eCommerce brand, I have walked the walk so I understand the challenges. The highs and the lows - but above all, how to drive commercially successful outcomes.
My goal is to bring my own experience to our agency clients and licensing /distribution partners.
UK LICENSING/DISTRIBUTION:
We partner with innovative Food & Beverage brands that are ready to break into the UK/European market.
We establish and develop their business locally, creating permanent operating structures and a solid supply chain across online and physical sales channels (retail, hospitality)
MARKETING AGENCY:
We work with ambitious Food & Beverage brands across international markets covering everything from online, retail and hospitality marketing strategies.
We are involved in the whole customer lifecycle: from initial acquisition to retention, leveraging:
paid advertising (all platforms), email marketing, conversion rate optimisation and organic strategies to achieve maximum Lifetime Value (LTV)
Combining distribution and a strong marketing strategy we ensure our partners have everything they need to achieve market success.More...
Sam Walker
Co-Founder & COO@SKU Society
Verified
A strategic operator and client success leader with over 13 years of cross-functional experience spanning project management, digital marketing, international expansion, and commercial partnerships. He has co-founded and scaled multiple businesses, supporting fast-growth, better-for-you CPG brands as they expand into the UK market.
Combining a commercial mindset with operational rigour, delivering results across DTC, retail, B2B, and SaaS-adjacent sectors. His achievements include 90%+ client retention, £1M+ in supported trade revenue, and the successful onboarding of 10+ international brand partnerships.
He is trusted by founders, senior stakeholders, and retail buyers to drive clarity, structure, and measurable growth. Highly effective in remote-first environments, fluent in English and Spanish, and proficient in a wide range of project, CRM, and AI tools.More...