Years of experience: 20
MarketingMarketing Analytics ManagerC-level ExecutiveProfessorConsultingEducation
Trust Score
Exceptionally trusted; proven professional excellence.
Yolanda Irene's Career Path
Oct. 2021 -Sep. 2025
Colgate-PalmoliveDirector of Insights Personal Care Products LATAM
Mexico, Mexico City- Led LATAM consumer–shopper–customer insights shaping the regional innovation roadmap.
- Implemented Need States and communication targeting models.
- Built insight foundations for category growth drivers across LATAM.
- Partnered with marketing and commercial leaders to create strategic, insight-based plans.
- Managed and coached 6 insights professionals.
Nov. 2018 -Oct. 2021
Conagra BrandsMexico Demand Sciences Leader
Ciudad de México y alrededores, MéxicoImplement Evidence Based Demand Model to strengthen Conagra's Innovation strategy • Shaped 3Y Strategic plan and innovation agenda, based on deep consumer and market understanding from behavioral science and Data analytics. • Developed and implemented Volume Simulators (+80% accuracy) to estimate demand. • Partnered with Commercial team to enable Omnichannel strategy with particular focus on ...
Aug. 2015 -Oct. 2018
Philip Morris InternationalLATAM Market Research Senior Manager
Ciudad de México y alrededores, MéxicoShaped regional commercial plans and launch strategies having the “consumer at the core”. • Led the regional execution of the Consumer Journey workshop for new category launch, across 5 countries, with +100 participants from 7 markets. • Built the first Market Research Analytics team in LATAM • Drove initiative’s success rate increase, implementing an integrated tracking plan • Increased effi...