Years of experience: 17

📝 Influencer or BloggerStartup FounderMarketingSales & BizDevConsultingBrand Marketing Manager

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Thomas's Career Path
Head of CRM Development, Peek & Cloppenburg GroupSep. 2022 -
Mar. 2025
JC New RetailHead of CRM Development, Peek & Cloppenburg Group
Zug, SwitzerlandKEY DELIVERABLES COMMERCIAL MANAGEMENT - Plan and constantly manage commercial calendar, in-store and online, to achieve global revenue goals (17 countries) - Advisory function to the management board transfer campaign learnings into recommendations and actions CRM STRATEGY DEFINITION AND IMPLEMENTATION - Lead CRM strategy, objectives and campaign orchestration - Lead loyalty program developm...
Head of Customer Activation and PersonalizationJul. 2020 -
Aug. 2022
SWAROVSKIHead of Customer Activation and Personalization
Greater Zurich Area- Team Lead "CRM Activation and Personalization", focus on further exploring and implementing global personalization and segmentation strategy, optimizing campaign ROI for online and offline channels (B2C) - Establishing new team setup post re-organisation - Vendor management to outsource campaign setup - CRM Operations business responsibilities - Further development of marketing automation u...
Head of Global CRM InteractionFeb. 2017 -
Jun. 2020
SWAROVSKIHead of Global CRM Interaction
Zürich Area, Switzerland- Leading the planning and omnichannel execution for the communication of two loyalty programs “Swarovski Club” (31+ countries) and “Swarovski Crystal Society” (40+ countries) and the implementation of SAP Marketing Cloud - Loyalty program development and management in a mono- and multibrand environment - 11 direct reports on-site, 16 indirect team members on 14 global locations - Project lea...