Years of experience: 17

Event ProducerMarketingCreative ProducerCopywriterBrand Marketing ManagerCommunications Manager

Trusted by top professionals

  • LN
    Liz Novikova
    Lawyer @IVpay
    Verified
    Worked with Elena on a few projects — she’s super sharp, focused on results, and always gets things done. On top of that, she’s incredibly kind and just a great person to talk to. Really enjoyed worki...
  • FY
    Feta Ya
    Verified
    I had the pleasure of working with Mo Smith from 2009 to 2015, We worked for a company that sold elite alcohol. I was a HR manager and she was a great marketer.
  • MZ
    Maria Zonova
    Event manager @Vozduh
    Verified
    I thoroughly enjoyed working with Elena. She stands out for her openness and ease in communication, which fosters a trusting and productive atmosphere within the team. Her strong interpersonal skills ...
  • AS
    Alexandra Shishkina
    Video editor
    Verified
    I had a highly positive experience working with Elena. Her strategic vision, collaborative spirit, and deep understanding of brand positioning consistently elevated our projects and delivered impactfu...

Trust Score

Exceptionally trusted; proven professional excellence.

100%
Elena's Career Path
Marketing ConsultantJan. 2018 -
Present
FreelanceMarketing Consultant
Lisbon, PortugalTrade Marketing & Sales Growth - Developed and executed trade marketing strategies for groceries brand, achieving volume share growth pasta +8% and grain cereals +3%, number of AA +11% and MT shelf share +6 pp. - Developed and executed strategy for battled water brand with sales volume growth of +6%. Brand Development & Launches - Launched new brands (sparkling/still water, pasta), leading fu...
Marketing SupervisorJan. 2011 -
Jun. 2017
Coca-Cola HBCMarketing Supervisor
Kazan, Tatarstan, Russia* Led trade marketing in a region of 5.7M+ people, managing a commerce team of 300+, with up to 10 direct reports. * Project leadership: Summer Universiade 2013, 16th FINA World Championship 2015, Confederation Cup 2017 Achievements - Value market share (%% during the period of holding the position): Core + 8% / Juice + 17% / Water + 2%/ Energy + 6% / Tea + 35% - Successful product launches: ...
Marketing SpecialistNov. 2006 -
Dec. 2010
Nesco Kazan | Official distributor of Martini-Bacardi in RussiaMarketing Specialist
Kazan, Tatarstan, RussiaPopulation in the area of responsibility - more than 5 mln. Number of direct subordinates - 2 people. Responsibilities: 1. Work with the marketing budget of Bacardi Rus LLC: 2. Work with the marketing activities of Bacardi Rus company. 3. Training of the personnel of Nesco Kazan CJSC. 4. Direct participation in the planning of sales of the company by departments. 5. Direct participation in th...

Elena's Posts

  • About

    Key Skills & Achievements: • 10+ years in corporate events. • Hosted educational to world-class sponsored events. • Engaged and inspired teams globally. • Currently operating in Lisbon.

  • Cases & Experiences

    Our Experience: • Managed team events for 5-300 attendees. • Crafted formal and informal activities. • Tailored experiences for diverse corporate needs.

  • Work Order

    Our Services: • Design engaging programs and scripts. • Venue selection expertise. • Food and beverage coordination. • Innovative ice-breaking and team-building. • Talent and staff sourcing.

  • How to contact

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  • How I can help you

    Gather data and metrics to guide informed business decisions. Address business questions, refine them if needed, and suggest alternatives. Create a detailed research plan, execute it, and provide actionable recommendations for commercial success.

  • People I am looking for

    - Medium-sized businesses - Small businesses - Startups FMCG, Vines and premium spirits, products for children, medicine.

  • Experience & Cases

    - Analyzed the TA and tested the medical educational product; ROI of 149% , CSI of 4.9; - Grocery Holding: market research of consumer preferences and customers (MS up to 25% and revenue growth of +11%); - Restaurant's visitor behaviour (increase in the avg receipt by 14%) etc.

  • How to contact

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