Years of experience: 26

Marketing DirectorEvent ProducerMarketingCopywriterC-level ExecutiveSales & BizDev

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Michele's Career Path
Executive MemberApr. 2025 -
Present
PavilionExecutive Member
I’m investing in my growth as a GTM leader through peer collaboration, expert-led programming, and access to a powerful network of GTM executives. Currently enrolled in training to deepen my leadership skills, refine GTM strategies, and prepare for the next stage of impact in my career. Winning by Design's Revenue Architecture CMO School AI-Augmented GTM Team Inner Compass for Leaders
Vice President MarketingApr. 2024 -
Apr. 2025
AnecdotesVice President Marketing
Built and led the global marketing function at a GRC and cybersecurity SaaS startup, overseeing Business Development, Demand Gen, Content, Product Marketing, Field & Events, and Creative Services. Drove GTM strategy in lockstep with Sales, Product, and Partnerships to scale pipeline and revenue. - Increased pipeline 50% and revenue 80% in 2024 - Launched executive workshops with partners, dri...
Vice President Global MarketingMay. 2022 -
Apr. 2024
StreamSets Inc.Vice President Global Marketing
Led fullstack, global marketing for a data integration & observability platform across brand, demand gen, ABM, field, product, partner, and lifecycle marketing; managed and scaled teams across North America, EMEA, and APJ while reporting to the CEO and serving on the executive team, driving strategy and execution across the entire funnel. - Led GTM through a €2.13B acquisition, aligning marke...

Michele's Posts

  • About

    As a fractional VP of Marketing, I empower Series B+ B2B SaaS companies to scale efficiently. Key achievements include leading two exits and creating marketing engines that seamlessly integrate messaging and revenue with GTM strategy, ABM, and RevOps.

  • Cases & Experiences

    $100M+ ARR added across 3 companies; 2 exits (StreamSets → IBM, Zaloni → Truist); 72% marketing-sourced pipeline at Anecdotes; 48% MQAs from PLG motion at StreamSets; partner marketing with Google Cloud, AWS, Microsoft Azure, Snowflake; clients: Informa, Red Hat, Nokia.

  • Work Order

    We assist with refining GTM plans, clarifying ICP, enhancing messaging, and evaluating marketing funnels. We conduct content audits, plan thought leadership, recommend AI tools, advise on tech stacks, and share templates. We also make valuable introductions.

  • How to contact

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  • About

    • Built scalable marketing engines for B2B SaaS, achieving $0 to $50M ARR • Expertise in demand generation, ABM, RevOps, operations, and GTM strategy • Increased pipeline by 300%+ in 12 months • Improved conversions by 40% through brand overhauls • Collaborated with founders to drive growth

  • Cases & Experiences

    • Worked with B2B SaaS firms to enhance market presence and revenue • Implemented strategies that significantly increased ARR and customer base • Case studies available upon request, showcasing diverse industry success

  • Work Order

    • Develop robust demand generation strategies • Facilitate alignment of sales, marketing, and RevOps for steady pipeline • Implement and optimize ABM programs • Establish foundational marketing systems: messaging, operations, and analytics

  • How to contact

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