Years of experience: 18

PartnerITAdvisorBusiness AnalystData ScientistBI Analyst

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Kaustav's Career Path
VP Group Director of Analytics and Reporting Sep. 2023 -
Apr. 2025
IPG MediabrandsVP Group Director of Analytics and Reporting
New York, United States• Spearheaded data-driven strategies for multiple healthcare accounts, resulting in increase in campaign effectiveness and generated 20% in cost savings • Developed analytics roadmaps, including strategic measurement plans with custom KPIs along the patient journey to achieve key strategic goals. • Developed and delivered compelling marketing pitches to clients resulting in business growth an...
Director Business IntelligenceJun. 2023 -
Sep. 2023
Publicis CollectiveDirector Business Intelligence
• Led a team of BI professionals responsible for delivering data governance, reporting, and advanced analytics projects for patients, caregivers, HCPs and clinical trial audiences across pharmaceutical clients. • Drove budget optimizations on key Pfizer brands through insights across Audiences and Media channels. • Designed test and control experiments to measure advertising effectiveness res...
Director AnalyticsApr. 2022 -
Jun. 2023
HeartbeatDirector Analytics
•• Lead a team of BI professionals responsible for delivering data governance, reporting & advanced analytics projects for patients, caregivers, HCPs and clinical trial audiences across pharmaceutical clients. • Develop analytics roadmaps including strategic measurement plans with leading and lagging indicators for short- and long-term strategic goals. • Manage test and control experiments to...

Kaustav's Posts

  • How I can help you

    Transform marketing data into actionable insights that propel business growth. Enhance your marketing tech stack, refine data governance, and develop a strategic analytics roadmap for optimized reporting.

  • People I am looking for

    - Translate marketing data into insights - Evaluate marketing tech stack - Strengthen data governance - Set key business questions - Craft analytics roadmap - Enhance reporting efficiency

  • Experience & Cases

    - Target Clients: - Pfizer - Gilead - Microsoft - The World Bank - Refinitiv - Panera Bread

  • - Over 15 years of experience - Developed robust measurement frameworks - Delivered strategic insights - Previous clients: Small businesses, Start-ups

  • How to contact

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