Years of experience: 40

Brand Marketing ManagerMarketingMarketing Director

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Matthew's Career Path
AdvisorMar. 2024 -
May. 2024
healthlaunchpadAdvisor
Austin, Texas Metropolitan AreaAdvisor for Healthlaunchpad, whose mission is to assemble a world-class team of healthtech brand, sales, and marketing experts who function as an extension of marketing teams; offer the comprehensive growth services that clients require, grounded in a profound understanding of healthcare buyers' behaviors; and cultivate connections and community among healthtech brand, sales, and marketing pr...
Director, Health Systems & Emerging Customer MarketingDec. 2020 -
Present
Exact SciencesDirector, Health Systems & Emerging Customer Marketing
Madison, Wisconsin, United StatesNow leading Exact Sciences Health Systems & Emerging Organized Customer Marketing initiatives. Directed brand marketing for multi-cancer early detection (MCED) as the founding marketing lead during the Exact Sciences acquisition of Thrive Earlier Detection. Launched the Exact Sciences' multi-cancer screening (Cancerguard) pre-commercial brand in North America, from concept to execution. Craft...
Director of Brand Marketing, North AmericaJun. 2014 -
Dec. 2020
PhilipsDirector of Brand Marketing, North America
Boston, Massachusetts, United StatesDirected comprehensive marketing, digital, brand, consumer, and communications strategy for Philips North America. Developed integrated marketing and brand ecosystem strategies, including sales enablement, for Philips' consumer brands (Sonicare, Norelco, Avent) medical device and healthcare solutions brands. Led HealthTech account-based marketing campaigns, creative projects, and digital init...

Matthew's Posts

  • 0

    How I can help you

    Launch or relaunch your brand with a 360° omni-channel approach. Benefit from extensive expertise in brand research, positioning, and marketing activations to boost brand equity using high-quality impressions and AI citations.

  • 0

    People I am looking for

    Ideal Clients: - Startups - Early-stage companies - Medium enterprises - Large corporations

  • 0

    Experience & Cases

    Achievements: - Launched startup mobile app - Entered B2B for mid-sized firm - Directed multi-million dollar strategies Clients: - Motorola - Nortel - Honeywell - Philips - Sprint

  • 0

    How to contact

No responses yet
0