Years of experience: 30
CopywriterFinanceBloggerContent ManagerBI AnalystCopywriting
Trust Score
Exceptionally trusted; proven professional excellence.
Zaid's Career Path
Apr. 2025 -Present
Self-employedMedia Buyer | YouTube & Facebook Ads | Creative Testing Advocate | Data-Driven Performance Marketer
Plan, launch, and optimize paid media campaigns across YouTube and Facebook with a strong focus on creative performance. Implement structured creative testing frameworks to identify high-performing ad variations at scale. Use a data-driven approach to continuously analyze campaign performance, audience behavior, and engagement metrics. Adapt media strategy in real time based on market respons...
Oct. 2022 -Apr. 2025
Youth Employment Service (YES) South AfricaHead: Business Integration
Led high-impact projects such as the National Drone Initiative and Tourism Sector Initiative, designed to open employment pathways for youth through innovation and sector transformation. Acted as the primary liaison with Implementation Partners and Corporate Partners, ensuring program alignment, integration, and shared impact goals across public-private collaborations. Directed enterprise-wid...
Sep. 2021 -Apr. 2025
Acting CTO managing the technological environment within YES from a strategic and operational perspective. Ensure ongoing availability of systems and manage teams to ensure delivery across business units. Supervise system infrastructure to ensure functionality and efficiency. Ensure technology resources are aligned with YES business needs. Establish the PMO by developing and implementing a fr...