Self Employed - Business Owner@Sandbox Enterprises (Pty) Ltd
Verified
💡 Media Buyer & Advertising Specialist focused on Creative Testing
🎯 Executive Leader in Social Impact & Strategic Program Delivery | Former Head of Business Integration, Acting CTO & PMO Lead at YES | Ex-Senior Program Manager in multiple sectors including Financial Services
I'm a media buyer and advertising specialist who does what 99% of agencies and buyers won’t: focus obsessively on creative testing. In today’s fast-evolving advertising platforms, creative—not targeting—is what drives performance. My approach is data-driven, results-focused, and rooted in letting the market speak. I test relentlessly, scale what works, and cut what doesn’t.
Before transitioning into the advertising world, I spent over two decades in senior roles across digital transformation, project management, and social impact.
As Head of Business Integration and Acting CTO at YES (Youth Employment Service), I helped drive national-scale social impact initiatives focused on youth job creation.
My background includes business process mapping, strategic portfolio management, and managing and delivering social impact projects—skills I now apply in the creative performance space to engineer campaigns that don’t just look good—they deliver.
If you're looking for a media buyer who blends executional depth with performance marketing expertise, let’s connect.More...