Years of experience: 23

CopywritingContent WriterStartup FounderMarketingMarketing DirectorCreative Producer

Trust Score

Exceptionally trusted; proven professional excellence.

80%
April's Career Path
Founder, Vice President Creative + MarketingJul. 2017 -
Mar. 2025
GOOD CHEMISTRYFounder, Vice President Creative + Marketing
Minnesota, United StatesGood Chemistry is a clean, ingredient-transparent fragrance brand designed to make high-quality personal fragrance fun, accessible, and affordable. Launched in 2017, Good Chemistry quickly became a category disruptor, offering a fresh, modern take on fragrance at retail. Rooted in transparency, inclusivity, and science-backed scent development, the brand has grown into a major player in mass ...
Sr. Director of PD + DJun. 2015 -
Jul. 2017
ILLUMESr. Director of PD + D
Director of PD + DJan. 2014 -
Jul. 2017
IllumeDirector of PD + D
Minneapolis, MN

April's Posts

  • How I can help you

    Identify and diagnose growth barriers to refine and implement a comprehensive GTM strategy. Architect a brand structure that supports business goals and resonates with audiences. Develop narratives that connect emotionally and culturally.

  • People I am looking for

    Ideal Clients: - Founders post-launch needing brand refinement. - Growth-stage brands overcoming operational challenges. - Creative teams seeking strategic alignment. - Visionaries building authentic personal brands.

  • Experience & Cases

    Achievements: - Scaled fragrance brand 30x in revenue. - Built $100M business by integrating creative functions. - Transformed internal teams into growth engines. - Experience rooted in hands-on leadership roles.

  • How to contact

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