Years of experience: 25
MarketingBusiness OwnerC-level ExecutiveSales & BizDevConsulting
Trust Score
Exceptionally trusted; proven professional excellence.
Melissa's Career Path
Jun. 2024 -Present
MKInsights, LLCConsultant, Founder and Owner
Michigan, United StatesAccelerating growth for automotive digital technology providers through innovative B2B sales strategies and process optimization. With extensive experience in the automotive tech sector, I help companies navigate the complex landscape of selling digital solutions to dealerships, manufacturers, and auto-related businesses. My Expertise • Automotive Technology Sales: Developing targeted B2B sal...
Jan. 2016 -Jun. 2024
Cox Automotive Inc.Director, Enterprise Strategic Growth
Responsible for retaining and growing relationships with Cox Automotive’s largest partners across a large portfolio of business units delivering SaaS solutions in automotive e-commerce, digital marketing, and dealership operations. This position protects and grows core business revenue; finding creative solutions to mitigate business risk and identify new opportunities. Identify and develop O...
Apr. 2012 -Dec. 2015
FordDirectDirector of Product Development
Dearborn, MIResponsible and accountable for competitive intelligence within the automotive marketing industry landscape. Identified key new trends that shaped the digital marketing landscape in the near-term and innovated new ways to meet these market dynamics. Led product development processes on key initiatives including: market research, vendor research, vendor negotiations, and presenting development...