San Francisco Bay Area• Develops comprehensive reports and automates KPI dashboards for brand and technology executives, site managers, merchandisers, and product managers about engagement with merchandising, navigation, checkout and carting, holiday trends, and product features across mobile and web.
• Leads reporting for Pottery Barn Teen’s newly launched dorm category website and mobile app product features, in...
San Francisco Bay AreaMarketing services for small businesses with a focus on analytics and copywriting. Clients span across a variety of industries including e-commerce, manufacturing, transportation, etc.
San Francisco Bay AreaManaged web analytics reporting, which included highlighting key data trends and content optimizations for senior leadership. I also oversaw the website A/B testing.