Portland, Oregon, United States-Led consumer research for major sportswear and performance brands, including FILA, On Running, Lululemon, Reebok, and more, delivering insights that shaped product development and market positioning.
-Facilitated cross-functional workshops to align teams on consumer archetypes and other key topics, ensuring products resonate authentically with target audiences.
-Conducted ethnographic resear...
Vancouver, Washington, United States-Implemented a new tool for marketing campaigns and managed data migration from Adobe Campaign Standard and Aprimo to the Braze platform, resulting in a $250,000 annual savings for the business and establishing a 1:1 customer communication experience
-Managed the replacement of the current address verification tool, Trillium, including the decommissioning of associated servers and implementat...
Longview, Washington, United States-Create engaging and creative spin classes that are approachable and effective for clients of all fitness levels
-Curate a playlist of appropriate music for each class based on desired cadence and difficulty
-Deliver classes through modeling and effective, motivational verbal instruction
-Ensure that participants use the equipment in a safe and appropriate manner
-Suggest tailored exercises f...