With a career rooted in human connection, empathy, and empowerment, I am driven by the belief that all voices deserve to be heard. As a human-centered design researcher and strategist, I partner with global brands to transform deep consumer insights into future-proof products that resonate with diverse audiences. By exploring the behaviors, attitudes, and emotions of real consumers, I help to guide brands in crafting strategies that not only meet immediate needs but are grounded in authentic, lasting connections and insights.
My journey has taken me from education and project management to the realm of consumer insights, where I’ve had the privilege of amplifying real voices that shape today’s top brands. Every project, whether refining operational frameworks or fueling brand innovation, is grounded in a deep respect for the insights and emotions that drive meaningful connections.More...