Years of experience: 24

MarketingSales & BizDev🐦 DesignConsultingEducationBrand Marketing Manager

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Sergio's Career Path
Chief Experience OfficerJan. 2023 -
Present
La Médula de las CosasChief Experience Officer
MéxicoComo CXO soy responsable de desarrollar todas las herramientas y experiencias de La Médula de las Cosas. Bajo mi cargo están la estrategia de la marca, la cultura institucional y la entrega de soluciones. Mi función es hacer realidad nuestra premisa: con el futuro sí se juega. Sin miedo.
Consultor Externo de PropósitoMay. 2020 -
Dec. 2021
WHY TransformationConsultor Externo de Propósito
Área metropolitana de Ciudad de MéxicoCo-responsable del análisis estratégico del propósito de marcas, empresas y personas.
Consultor estratégico asociadoSep. 2019 -
May. 2020
Padre GroupConsultor estratégico asociado
MéxicoColaboré con Padre Group como asesor externo en branding, storytelling y business design.

Sergio's Posts

  • About myself

    Sergio Olavarrieta excels in crafting impactful strategies by integrating cultural insights and business needs. With over 20 years in strategy and innovation across Latin America, he has propelled brands like Nestlé, Samsung, and Uber through customer success programs, trend analysis, and creative leadership.

  • Job Description

    Seeking a hybrid or remote role that emphasizes a dynamic culture and collaborative team environment, allowing for innovative brand strategy development and strategic growth initiatives.

  • How to contact

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  • How I can help you

    • Cultivate cultural understanding for brand relevance • Conduct thorough analysis and establish clear methodologies • Leverage briefing to refine strategic direction

  • People I am looking for

    Seeking collaborations with: • FMCG leaders for shopper research • Tech firms for AI narrative design • Financial institutions for strategy development • Retailers for market entry models

  • Experience & Cases

    Previous Achievements: • L'Oréal - Global insights initiative • PepsiCo - Macro trend report • Samsung - AI narrative design • Uber - Retention strategy Previous Clients: • Design Directors • CMOs • Research Managers

  • How to contact

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