Years of experience: 16
CopywritingContent WriterMarketingProofreaderEditorCopywriter
Trust Score
Exceptionally trusted; proven professional excellence.
Kristina's Career Path
Jun. 2023 -Present
Brow CodeSenior Copywriter
- Creation and ownership of all copy, messaging and taglines across social, web, packaging, print, new product launches, marketing campaigns, product naming, press, ads, blogs, and email.
– Developed comprehensive brand voice guidelines and led the implementation of tone of voice across all departments and platforms, helping to embed a distinct and consistent brand personality.
– Wrote and op...
Jan. 2021 -Present
Vitality Brands WorldwideLead Copywriter
– Engaged on an ongoing freelance basis to lead the strategy, tone of voice development, and copywriting across all seven brands in the Vitality portfolio: Epzen, essano, essano Haircare, essano Happy Skin, Tribe Skincare (soon to be renamed), Cancer Council, and Skin Health.
– Created distinct, ownable tone of voice frameworks and brand strategy documents to bring cohesion, clarity, and stan...
Feb. 2019 -Jan. 2022
Strong Fitness Magazine AustraliaBeauty Editor