Kristina Ioannou is a senior copywriter, brand strategist, and content lead with 15+ years of experience delivering results for high-growth DTC and eCommerce brands.
She specialises in conversion-led messaging, tone of voice development, and full-funnel content strategy, with deep experience across brand positioning, campaign execution, and retention marketing. Her work spans digital, retail, and omnichannel, supporting brands from early-stage launch through to category leadership.
Currently leading copy and content strategy at Vitality Brands, Kristina oversees messaging across seven national brands in the wellness and personal care space from go-to-market planning to product storytelling and campaign creative. Her background in journalism and performance marketing enables her to blend strong narrative with commercial outcomes.
She has played a critical role in scaling brands from startup to 7-8-figure revenue, delivering content that drives acquisition, strengthens loyalty, and builds long-term brand value.More...