Toronto, Ontario, CanadaResponsible for the Design across the organization, while designing the main product from scratch. I managed product design across user experience, and user interface design while keeping an eye on the conversions. Worked closely with executives and engineering teams to bring ideas to life and ensure alignment with business goals.
São Paulo, BrazilLead designer at the global team for internal tools, focused on product efficiency throughout +4 main projects over 2,5 years. I led the data implementation on the Sales Design Team, boosting the Analytics through ContentSquare, and reducing the frequency the team needed to interview users, and also mentored junior designers throughout the company. Projects: 3 internal tools for Sales + Dell ...
São Paulo, BrazilLed product decisions by designing user journeys, wireframes, and flows to enhance visual design and usability. Delivered a 55% increase in conversion rates through a data-driven approach to landing page design. Worked closely with engineers and product teams to implement high-impact solutions.