London, England, United KingdomWorked cross-functionally with internal and external stakeholders to develop the
eCommerce go-to-market strategy for both 2b and 2c audiences Planned, designed, created and published a strong mix of owned, earned and paid
content across key marketing channels to support business goals of brand
awareness, growth and trust Developed multi-channel content strategies for brand and partnership cam...
Manchester Metropolitan AreaDeveloped a digital content strategy in line with a wider portfolio re-brand to
drive string brand positioning, audience engagement and customer satisfaction throughout the pandemic, and drive bookings post-lockdown Established the THG Experience brand portfolio properties on digital channels, driving an audience growth of over 20% and increasing site clicks by 211.5% Worked closely with the ...
Manchester, United KingdomLed and managed a digital team of eight. plus external freelancers on a project basis Drove commercial returns for both clients and agency Delivered client strategies, creative assets, reports, and multi-channel campaigns Developed and implemented data-driven digital strategies for clients