Hello 👋
I am a strategic and creative Marketing & Content Specialist with over 15 years’ experience delivering digital transformation, brand growth and eCommerce success for some of the world’s leading brands. As a freelancer, I work with both agencies and direct clients to design and execute impactful digital and social media strategies that drive engagement, sales and long-term ROI.
My recent achievements include helping to launch and scale TikTok Shop UK, where I developed multi-channel content strategies that contributed to doubling user purchases and 180% YoY revenue growth in 2024. I have also worked with prestigious brands such as Reebok, ASOS, E! Entertainment, Philips and Danone, supporting projects spanning brand positioning, content campaigns and digital innovation.
Previously, I have held senior roles at Social Chain, THG Experience and Democracy PR, where I led teams to deliver award-winning social and content campaigns across multiple different sectors. I combine data-driven insights with creative execution - from campaign management and content production to stakeholder engagement and reporting - ensuring measurable results at every stage.
My expertise covers:
- Digital & eCommerce Strategy
- Social Media & Content Marketing
- Brand Building & Positioning
- Multi-Channel Campaigns (paid, owned, earned)
- Creative Production & Copywriting
- Team Leadership & Collaboration
Throughout my career, I have excelled in balancing commercial impact with creative storytelling. I’m passionate about helping brands find their voice, grow their audiences, and build strategies that deliver lasting success.
If you’re looking for a versatile, forward-thinking marketing partner to elevate your brand presence, I’d love to connect.More...