FreelanceSocial Media Strategy & Performance Marketing Consultant
Boston, Massachusetts, United StatesLed the development and execution of integrated paid and organic social strategies for clients across diverse industries and multi-channel ecosystems, driving brand awareness, engagement, and lead generation. Oversaw monetization frameworks for digital product launches and forecasted engagement growth through audience segmentation and competitive analysis. Planned and optimized data-driven co...
Launched global social media campaigns; monitored metrics and adjusted strategies based on feedback and performance. Participated in launch and performance management of product campaigns. Developed company mascot’s image and name, integrating a global perspective. Established comprehensive reporting and KPI tracking system for social media and collaborating departments leveraging Excel, Spri...
Boston, Massachusetts, United StatesImplemented analytical and quantitative strategy to conduct environmental analyses and provide innovative business proposals. Navigated multitask environment including customer engagement, management sales goal setting, employee hiring, and staff training.