Years of experience: 11

Growth HackerCRM managerCustomer Success ManagerMarketing DirectorCOOCMO

Trusted by top professionals

  • Carlos Geraldo
    CMO @Sanar
    Verified
    Paulo, is one of the best professional partners I’ve had the pleasure to work with. Together, we built an outstanding business case at Wine and Nextel. Over the years, he has grown into a well-rounded...

Trust Score

Exceptionally trusted; proven professional excellence.

100%
Paulo's Career Path
Partner | Director Financial & Digital ServicesSep. 2024 -
Present
V4 CompanyPartner | Director Financial & Digital Services
São Paulo, Brazil
Retention & Martech AdvisorMar. 2024 -
Oct. 2024
FamilhãoRetention & Martech Advisor
São Paulo, Brazil
MembroMay. 2023 -
Present
The CMOs MarketersMembro
The CMOs Marketers is a community that brings together the marketing leaders of the main companies in Brazil. The community aims to stimulate the ecosystem of the field, training the next generation of marketing leaders in the country, and connecting potential talents in the area to companies.

Paulo's Posts

  • How I can help you

    • Strategic & Technical Planning • Metrics & KPIs Development • GTM & Financial Strategies • Current State & Market Sizing Analysis • Growth Projects & Organizational Structuring • Tactical & Execution Timeline Planning

  • People I am looking for

    • V4 Company • Wine • XP Investments • Familhão • Telefonica • Claro • Nextel

  • Experience & Cases

    • Wine: 3x subscriber growth, 2.6x revenue • XP: 158% increase in investor activations • Familhão: 100% improvement in retention • Clients: Small Businesses, Startups, Large Companies

  • How to contact

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  • Como te posso ajudar

    I enhance sales volume, structure acquisition channels, and improve customer journeys. I retain and monetize clients, building processes for better customer and data mapping. My competitive edge: identify company gaps, analyze business levers, and find pricing/product sweet spots.

  • Pessoas que procuro

    Seeking partnerships with top-tier companies: - Wine: World's largest wine club - XP: Brazil's leading investment advisory - Telecom giants: Telefonica, Claro, Nextel - Retail and marketing leaders: Familhão, V4

  • Experiência & Casos

    Proven track record with major brands: - Wine: Reduced churn from 11% to 2.4%, quadrupled client acquisition - XP: Tripled digital channel acquisition, boosted client recovery - Familhão: Retention increased from 18% to 58% - Telecom: Enhanced monetization, 30-40% base impact

  • How to contact

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