New York, New York, United StatesSocial strategy team lead of 2 for creative media agency’s Culture Impact Lab: Social Strategy
- Building/writing social playbooks, monthly content calendars/briefs, + integrated media-marketing campaigns w/social activation, influencer/partnership & media extensions CLIENTS: DoorDash, CarMax, Hanes, Santander, USCellular, Google For Creators
New York, New York, United States- Social team lead of 4 on @TheKnot + @WeddingWire: guided metrics-first mindset towards organic/paid social strategies for IG, TikTok, FB, Pin + Paid, creating engaging evergreen content to integrated marketing campaign execution, content innovations + intense social monitoring w/ Dash Hudson, Tailwind, Google Analytics + Parse.ly, for TK magazine SEO strategy
- Led/oversaw channel owners to...