Years of experience: 10

Chanel ManagerCMOHead of GrowthBI AnalystData AnalystData Scientist

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Kate's Career Path
Marketing Analytics and Operations ManagerSep. 2024 -
Present
SAICMarketing Analytics and Operations Manager
Develop and implement strategic marketing operations frameworks, optimizing processes, technology, and metrics to ensure seamless alignment between marketing strategies and overall business objectives. Collect, analyze, and interpret marketing data to generate actionable insights and recommendations for enhancing ROI and refining marketing strategies. Collaborate closely with the CMO and cros...
Senior Manager, Marketing Operations & Web StrategyJan. 2021 -
Jul. 2024
KnowFully Learning GroupSenior Manager, Marketing Operations & Web Strategy
Radnor, Pennsylvania, United StatesServe as a super admin and SME for a diverse tech stack, leading digital transformations across 16 websites. Oversee the implementation and optimization of email marketing, automation, web design and CRO with technical SEO strategies. Manage project roadmaps, budgets, and cross-functional collaboration within an Agile framework. Drive strategic growth initiatives, vendor management, and the d...
Marketing Operations ManagerAug. 2018 -
Aug. 2021
CANNON Instrument CompanyMarketing Operations Manager
State College, Pennsylvania, United StatesManage martech stack including Salesforce CRM and SalesLoft to meet B2B marketing and sales goals, ensuring accurate pipeline reporting and dashboard creation. Oversee Cannon’s digital footprint, including website management, SEO, UX, and customer journey optimization. Monitor and analyze web traffic to drive actionable insights. Serve as the in-house graphic designer and technical writer, pr...

Kate's Posts

  • About

    • 15 years delivering data insights globally • Expertise in BI tools: Excel, Power BI, Tableau • Real-time, interactive dashboards for precise marketing and business insights

  • Cases & Experiences

    • Served diverse global clients and employers • Excel expert with innovative data tools • Managed countless freelance contracts enhancing data strategies

  • Work Order

    • Develop data and KPI strategies • Collect and categorize comprehensive data • Analyze for strategic insights • Visualize data into interactive and on-demand reports

  • How to contact

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  • About

    • Expertise in marketing automation & email strategies • Proficient in lead capture and HubSpot integration • Focus on database hygiene & inbox placement • Mastery in down-funnel tactics & MQL conversion

  • Cases & Experiences

    • Developed 100+ automated workflows for 20+ clients • Enhanced conversion rates by 35% • Boosted lead generation rates by 42%

  • Work Order

    • We help with planning automated email strategies • Suggesting lead generation content • Building robust automation systems • Designing visually appealing emails • Generating insightful reports for analysis

  • How to contact

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  • How I can help you

    Tasks: Boost conversions & sales, enhance UX, create effective web designs. Competitive Edge: Conduct audit, identify issues, propose technical & UX solutions with detailed 'why', 'what', 'how'.

  • People I am looking for

    Seeking Clients: - Knowfully Learning Group - Small retailers - Shopify experts

  • Experience & Cases

    Achievements: - Assisted online retailers to boost sales - Provided website and product page audits - Clients: E-commerce, retailers, UX seekers

  • How to contact

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