Years of experience: 33
Sales & BizDevMarketingMarketing Director
Trust Score
Exceptionally trusted; proven professional excellence.
Mike's Career Path
Dec. 2021 -Sep. 2022
ViveLaCarDirector of Digital Marketing
Stuttgart, Baden-Württemberg, Germany• Directed the creation and execution of digital marketing campaigns, including email marketing, focusing on personalized messaging and customer engagement.
• Managed a team of content creators, guiding them in crafting content that aligns with brand goals and audience interests.
• Achieved a 50% increase in daily subscription rates through strategic content deployment.
• Led the implementati...
Nov. 2017 -Nov. 2020
AEBGlobal Manager, Digital Content for Web and Social
Stuttgart, Baden-Württemberg, Germany• Led the global content strategy, managing the creation and distribution of digital content across AEB's international operations.
• Boosted social media traffic by 70% and enhanced lead generation through compelling content and integrated marketing campaigns, including email marketing.
Apr. 2015 -Oct. 2017
TE ConnectivityManager, Global Digital Content/Automotive
Detroit, Michigan, United States• Directed the development of digital content strategies for the automotive sector, driving a 30% increase in web traffic and a 25% rise in lead generation.
• Created and managed multilingual content for global campaigns, ensuring consistency and effectiveness across regions.
• Used cross-functional leadership to integrated marketing efforts with engineering and sales.