Years of experience: 23
Email Marketing ManagerStartup FounderMarketing DirectorMarketingCRM managerConsulting
Trust Score
Exceptionally trusted; proven professional excellence.
William's Career Path
Jun. 2024 -Present
Independent ConsultantDigital Strategy & Transformation Consultant
Partnering with organizations to drive AI-powered digital transformation, MarTech innovation, and data-driven marketing strategies that enhance customer experience and unlock business growth.
Jan. 2023 -May. 2024
NovartisExecutive Director, Web Experience & Strategy, International CLS
Led a global web transformation strategy across 90+ countries, consolidating 900+ websites into a unified digital ecosystem, reducing operating costs by 52% while improving compliance and UX. Developed a customer-centric web and MarTech strategy using market intelligence & consumer insights. Ensured regulatory compliance (GDPR, CCPA, HIPAA, Pharma regulations), mitigating risks in the digital...
Jan. 2018 -Dec. 2022
Bottom Line Strategy GroupVP, Digital Marketing
Portland, Oregon AreaDesigned and executed omnichannel digital marketing strategies that increased web traffic by 25% and boosted revenue by 28% through SEO, paid media, and marketing automation. Engaged executive and digital teams in stakeholder collaboration and cross-functional partnerships. Led Paid Media, AdTech, Programmatic Advertising, and Customer Data Platforms (CDPs) in omnichannel execution. Leveraged...