Years of experience: 23

Client ManagementLeadershipTeam managementChannel PlanningAdvertisingPresentation Building

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Beth's Career Path
Vice President of CX Planning.Aug. 2024 -
Feb. 2025
StarcomVice President of CX Planning.
New York City Metropolitan AreaIn my role as Vice President of CX Planning at Starcom, I managed client relationships for Novartis brands including Kesimpta, Fabhalta PNH, and Renal Brands. I led the activation process for Kesimpta to educate MS patients on self-advocacy, worked with a planning team for targeted Renal Brand campaigns, and oversaw traffic processes for proper campaign launches and FDA compliance.
VP, Managing Director, Business SolutionsApr. 2021 -
May. 2024
Horizon NextVP, Managing Director, Business Solutions
New York, New York, United States• Managed client relationships for United Healthcare, overseeing B2B, Optum, and Brand campaigns for Horizon Next. • Developed new media campaign approval process ensuring data privacy and HIPA compliance. • Improved client relationships across multiple lines of business within United Healthcare umbrella. • Created processes for managing 60+ local B2B campaigns, from strategic recommendations...
Group Director, Client Advice & ManagementJan. 2017 -
Oct. 2019
InitiativeGroup Director, Client Advice & Management
Greater New York City AreaExtensive retail experience across various media functions within the MB agencies on restaurant brands such as CKE (current) DineEquity account (Applebee's/IHOP). After following Dine Brands across various agencies, I worked at Initiative overseeing CKE (Carl's Jr. and Hardee's) as a Client Business Lead. Responsibilities include: Agency Performance, Account Management/Leadership, Media Strat...

Beth's Posts

  • 0

    About myself

    A dynamic media planning expert with 20+ years of experience in strategic marketing, excelling in innovative initiatives across diverse media landscapes. Proven track record in enhancing sales and client satisfaction, with leadership in client support and training across various industries.

  • 0

    Job Description

    Seeking part-time or project-based roles in media planning and advertising. Open to temporary opportunities like leave replacements, focusing on strategic initiatives and client engagement.

  • 0

    How to contact

No responses yet
0
  • 0

    How I can help you

    Offering expertise in media planning and strategy, client services, and competitive advantages: - 25 years in diverse media channels - Extensive category experience - Strong client relationships - Proven track record with C-suite and franchises - Passion for evolving media landscape

  • 0

    People I am looking for

    Seeking to partner with: - Clients aiming for robust media strategies - Agencies striving for strategic media goals - Businesses seeking enhanced media presence

  • 0

    Experience & Cases

    Key achievements include: - High performer status at IPG - New media strategy for IHOP with 3-year growth - Brand awareness campaign with 20+ stakeholders - Notable clients: Novartis, UnitedHealthcare, IHOP, Calvin Klein.

  • 0

    How to contact

No responses yet
0