Years of experience: 14

CopywritingContent WriterMarketing DirectorCreative ProducerSEO SpecialistProduct Designer

Trusted by top professionals

  • Karlos Dergal
    Head of Content @Walmart
    Verified
    Alex is a passionate detail focused person who is in constant search of perfection. He will never freeze before a problem, he will step forward and investigate everything that is needed.

Trust Score

Exceptionally trusted; proven professional excellence.

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Alex's Career Path
Eventing Mkt Manager eCommerceApr. 2024 -
Present
BeiersdorfEventing Mkt Manager eCommerce
MexicoEcommerce Event Planning Manager adept at strategizing and executing comprehensive media campaigns and full-funnel strategies for major events such as HotSale, Buen Fin, and others. Skilled in setting and achieving sales targets, ROI, and ROAS objectives, driving significant contributions to overall ecommerce sales targets. Responsibilities: - Lead the planning and execution of ecommerce stra...
UX ManagerApr. 2021 -
Apr. 2024
BeiersdorfUX Manager
Mexico City, MexicoIn charge of rich content production and content optimization for brands Nivea, Eucerin and Curitas in main retailers like Amazon, Mercado Libre and Walmart. Measurement and optimization of Content Health, SEO and Share of Search through insights of our Digital Shelf tools: EDGE, Profitero and Remaz- ing. Project Manager for PIM tool. Improvement of quality score results from 50% to 96% in a ...
Kam ecommerceOct. 2020 -
Apr. 2021
ViastaraKam ecommerce
In charge of the development of the D2C channel. Overviewing and coordinating the digital operation of the website, mkt strategy and social media communication for both paid and organic strategies.

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