Led a team of developers to execute innovative email strategies across digital product teams. Established best practices for email, SMS, and push notifications, enhancing deliverability and compliance. Served as a thought leader in digital marketing, driving enterprise-wide communication initiatives. Engineered personalized email solutions to boost engagement and business results, while colla...
Greater New York City AreaManaged end-to-end execution of complex email marketing campaigns using Oracle Responsys, driving increased engagement and ROI. Oversaw campaign lifecycles from discovery to deployment, ensuring seamless execution. Designed and coded responsive email templates with HTML & CSS, optimizing user experience and cross-platform compatibility. Analyzed key performance metrics to identify opportuniti...
Greater New York City AreaDesigned and executed targeted email campaigns that increased customer engagement and retention rates. Collaborated with stakeholders to deliver campaigns on schedule and conducted performance analyses to inform ongoing strategy. Implemented dynamic content strategies, resulting in measurable engagement boosts and improved audience targeting.