Years of experience: 17
InfluencerMarketingITMarketing Analytics Manager📝 Influencer or BloggerData Entry
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Exceptionally trusted; proven professional excellence.
Seda's Career Path
Feb. 2024 -Present
Aetna, a CVS Health CompanySenior Product Owner / Product Manager - Member Experience
• Enhanced digital healthcare claim reimbursement options for commercial members by transitioning from costly printed checks to secure digital payments (ie - electronic funds transfer), projecting $10.3M in total gross benefit over 5 years.
• Implemented a digital Health Risk Assessment, enabling Medicare and Medicaid members with DSNP and CSNP plans to submit their required annual assessment...
Aug. 2021 -Nov. 2023
USAALead Digital/Technical Product Manager
• Enhanced performance of all digital banking product experiences across app, web, chat and conversational AI driving up to $36B+ in annual revenue and returning $2B to members through distributions, dividends, and Bank rebates and rewards
• Directed monthly Bank Omnichannel Advocacy Handled Complaints Forum, including conducting root cause analysis on 2K+ findings per month, developing actio...
Apr. 2018 -Aug. 2021
USAASenior Digital/Technical Product Manager
• Served as point of contact for digital data teams across enterprise, including Bank Digital Servicing, Bank Digital Acquisition, Enterprise Information Management, Bank Omni Tagging Services, and Omnichannel Sales and Service Performance
• Spearheaded bank-wide instrumentation audits and FFIEC action planning, boosting risk programs with resilient controls while improving digital analytics ...