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Years of experience: 21
MarketingC-level ExecutiveSales & BizDevSound engineerSound designerConsulting
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Fabio's Career Path
Jun. 2022 -Mar. 2024
99Performance Mkt Strategy Sr Manager
Greater São Paulo Area• Negotiation, definition, and allocation of Growth budget among all digital media channels (Google, Social, and Programmatic), to enhance the acquisition performance of passengers and drivers for the platform.
• Negotiation of department goals in conjunction with leadership.
• Implementation of A/B testing to improve results at all stages of the sales funnel and campaign efficiency.
• Studie...
Jun. 2021 -May. 2022
Squad - Shuttle Service for EventsHead of Marketing and UX
Vitória, Espírito Santo, Brazil• Brand Building - Manages brand strategy. • Creating brand awareness of the shuttle service. • Responsible for the entire customer journey and experience (CX), both internal and external interfaces, at various stages of the journey: before, during, and after the sale and travel experience. • Responsible for placing the Squad Shuttle Service product on the platform: visual presentation (layou...
May. 2019 -May. 2021
Azul Linhas Aéreas BrasileirasMidia and Performance Manager
• Created and implemented a strategy for generating revenue at the beginning of the pandemic, designing a plan focused on paid media online and content development, applying agile methodology, marketing analytics, creating A / B tests and studies of available markets, to transmit the message that it’s safe to fly. As a result, it was possible to maintain an ROI above 25 until operations were ...