Raleigh-Durham-Chapel Hill AreaAs a trusted senior communications advisor, I deliver strategic, integrated communications that position clients as category leaders in competitive markets, including finance, technology and construction. I develop and execute comprehensive brand communications strategies that align with measurable business objectives. My approach blends my understanding of newsworthy messaging, support from ...
Raleigh-Durham-Chapel Hill AreaKey Wins:
β’ Secured interviews with Bloomberg for new executives, placed articles in small business media, and coordinated podcast appearances at industry events.
β’ Coordinated panel discussions for key client leaders and scripted panel discussions at INBOUND β22.
β’ Led content audit and gap analysis for a financial institution's commercial banking division to inform new online resource cente...
Raleigh-Durham-Chapel Hill AreaKey Wins:
β’ Managed external agencies to launch IBM + Red Hatβs joint offering, Red Hat Marketplace, ensuring stakeholder approvals and budget adherence.
β’ Collaborated with Brand team to develop co-branding guidelines supporting Red Hat brand independence.
β’ Facilitated collaboration between Red Hat and IBM teams to ensure consistent brand experience.