Years of experience: 24
Email Marketing ManagerDigital Ads ManagerMarketing DirectorMarketingCRM managerAffiliate Marketing
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Exceptionally trusted; proven professional excellence.
Cédric's Career Path
Feb. 2022 -Present
CegidGlobal Head Of Digital Marketing
Lyon, Auvergne-Rhône-Alpes, FranceMission :
- drive digital leads ( MQL / SQL) for the salespeople, through the www.cegid.com and www.ebp.com websites, by operating digital acquisition campaigns.
+25% leads year over year
Countries covered : FR / UK / ES / PT / IT / US / DACH / Benelux / Latam / Nordics
- drive more leads and continuously optimize CPL through analysis (Google Looker and Power BI tools) plus fine tuning
- work...
Mar. 2020 -Feb. 2022
AssurlandDirecteur marketing
Région de Paris, FranceAssurland, édite les sites https://www.assurland.com et https://www.opinion-assurances.fr/, le site d'avis d'assurés
Lead Acquisition : - SEO - SEA (Google Ads / Bing Ads), baisse de 10% du CPL - Display / Emailing
CRO : - AB tests - améliorations UI/UX, gain de 5% de conversion sur le parcours de lead Fidélisation : - CRM - Marketing Automation
E-reputation / Ratings
Refonte de sites
Managem...
Feb. 2017 -Feb. 2020
CN ConseilsSenior Consultant - Digital Marketing & Website Marketing
Région de Paris, FranceERP / CRM Setup & Optimisation (Zoho CRM / Zoho Invoice / Hubspot / Salesforces)
Search Marketing (SEO / Campagnes SEA) Formateur SEM / PPC / Digital Marketing
Formation Adwords
Formation Facebook Ads
Formation Google Analytics / Search Console