Years of experience: 4
Email Marketing ManagerGrowth HackerMarketingMarketing DirectorCRM managerCustomer Service
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Exceptionally trusted; proven professional excellence.
Guilherme's Career Path
May. 2024 -Present
BlipMid Growth Marketing Analyst | Lifecycle and Acquisition | Small and Medium Business
São Paulo, Brazil📌 Overview: Lead lifecycle and acquisition marketing initiatives, focusing on CRM automation, lead nurturing, and customer engagement to drive growth and retention for SMB customers. 📌 Key Responsibilities & Achievements: ✅ Developed and automated communication workflows in HubSpot Marketing Hub, optimizing multi-channel acquisition strategies. ✅ Managed CRM databases (subscribers, leads, M...
Feb. 2024 -Present
Cirúrgica FlorianópolisMarketing & Growth Consultant | Ecommerce
Florianópolis, Santa Catarina, Brasil📌 Overview: Spearheading CRM-driven growth strategies, email marketing automation, and customer retention initiatives for an healthcare e-commerce business, optimizing revenue generation and engagement. 📌 Key Achievements: ✅ Influenced 40% of total revenue (~R$ 500K in 6 months) through CRM-driven marketing actions. ✅ Recovered R$ 138K in abandoned cart value using email automation and reta...
Jan. 2024 -May. 2024
RD StationJunior Growth Marketing Analyst | Acquisition Marketing | RD Station CRM
Florianópolis, Santa Catarina, BrazilRD Station CRM BU (Sales CRM Product) – Focused on self-service funnel growth, lifecycle marketing, and user activation for a Freemium PLG strategy. 📌 Key Responsibilities & Achievements: ✅ Executed growth experiments on the RD Station CRM website and blog, testing hypotheses to optimize the freemium user activation funnel. ✅ Leveraged Mixpanel (Product Analytics) to measure campaign perform...