Years of experience: 20
Email Marketing ManagerMarketing DirectorMarketingBrand Marketing ManagerCommunications Manager
Trust Score
Exceptionally trusted; proven professional excellence.
Hillary's Career Path
Feb. 2024 -Oct. 2024
SHRMDirector, Marketing, HR Professional Solutions
Alexandria, Virginia, United States♦ Exceeded B2C revenue, membership, and event registration goals through integrated marketing and digital campaign strategies ♦ Influenced audiences through digital, social media, and traditional marketing campaigns; harnessed influencer partnerships while emphasizing data-driven, trackable digital marketing strategies to drive engagement and growth across product lines ♦ Strengthened marketi...
May. 2022 -Feb. 2024
SHRMManager - Marketing Audience Segment
Alexandria, Virginia, United States♦ Planned, implemented, and executed omnichannel marketing and automation initiatives to drive membership growth, engagement, and retention ♦ Reduced cost-per-acquisition for digital marketing initiatives 64% by refining targeting strategies and creative processes ♦ Saved $1M in 6 months via a student verification system (SheerID), eliminating fraudulent memberships; worked cross-functionally...
Jun. 2021 -May. 2022
Transportation FCUMarketing Manager
Alexandria, Virginia, United States♦ Led cross-functional teams in successful marketing strategies and campaigns, driving brand awareness through digital advertising and social media; conceptualized and launched strategies for growth ♦ Led website redesign of 100+ pages, optimizing SEO to boost traffic ♦ Analyzed market and consumer trends; identified and leveraged insights to drive strategy improvement efforts