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Years of experience: 13
MarketingC-level ExecutiveConsultingEntertainmentAffiliate MarketingBrand Marketing Manager
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Exceptionally trusted; proven professional excellence.
Erica's Career Path
Jan. 2024 -Present
GALEDirector of Social Media and Strategy Activation
-Led the strategic vision and execution for GALE’s clients and global social-first marketing programs.
-Develop, manage, and grow a large division of integrated, brand and product marketers
-Collaborate with cross-functional marketing, legal, communications, and agency partners to ensure social executions align with campaign objectives, strategy, and narrative.
-A thought leader and expert in...
Jan. 2022 -Jan. 2023
SHEIN Distribution CorporationDirector of Social Media
· Lead the development & execution of over 65+ best-in-class social strategy and campaigns across all platforms, content curation, community management, and influencer marketing to support overarching brand strategies attributing to 10% increase in brand sentiment YoY.
· Drive global social content strategy using consumer insights and learnings, and provide a data-driven model to regional tea...
Jan. 2022 -Jan. 2022
FiskerHead of Social and Influencer Marketing
- Built the community infrastructure while defining the team structure, tools & software, and data & reporting to support the team vision and scaled growth - Embedded community principles across teams - influencing the design, product, & marketing teams to incorporate key creator elements into their programs
- Analyzed social trends, competitor actions, and customer insights to enhance market...