Erica Goren-Pappas is a seasoned marketing powerhouse currently serving as the Head of Social Media and Influencer Marketing. With over a decade of experience in the digital marketing industry, she has a profound understanding of the influencer landscape and how to leverage social media platforms for brand growth and visibility. Prior to her current role, Erica held various marketing and communications positions, where she honed her skills in developing strategic partnerships, digital branding, and content creation. Her innovative and strategic approach to social media marketing has earned her a reputation as a trusted advisor in the industry. Erica is passionate about creating authentic connections between brands and their target audiences, a goal she continues to achieve through her innovative social media and influencer campaigns.More...