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Years of experience: 22
Startup FounderMarketingC-level ExecutiveConsultingBusiness OwnerEmail Marketing Manager
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Exceptionally trusted; proven professional excellence.
Marta's Career Path
Apr. 2016 -Mar. 2017
The Fresh MarketDirector, Personalized Marketing
Greensboro/Winston-Salem, North Carolina AreaAs the Director of TFM's e-receipts program, loyalty program, and direct/digital marketing (DM/EM) communications, I led a dynamic team of creatives, analysts, and IT professionals to craft and execute personalized customer communications across omni-channels. My role is pivotal in utilizing data insights to drive strategic planning and customer targeting, ensuring that every customer-facing ...
Jun. 2014 -Sep. 2015
Ryder System, Inc.Sr. Manager, Customer Loyalty & Insights
Medley, FLAccomplishments: Lifecycle Program, LTV, and Scoring: Developed a scoring formula incorporating tenure, margin, revenue, and attainable potential revenue by customer, providing a clearer, visualized understanding of our top customers. Increased Touch Points: Tripled customer communication touch points in Q1, starting with welcoming new customers, rewarding repeat customers, and leading a chec...
Mar. 2014 -Present
Data Insights Matter LLC Business Director - Customer Experience | Retention & Loyalty
Raleigh-Durham, North Carolina AreaWith over 20 years of experience in database marketing, data mining, and consulting, I lead a team of senior marketing managers, strategists, and analysts to design and implement customized direct and digital marketing solutions. I specialize in turning complex data into actionable insights, helping clients stay ahead of emerging trends in social media, new technologies, and innovative messag...