With over 25 years of experience driving marketing excellence for billion-dollar brands, I am eager to bring my expertise in customer loyalty, CRM, and omni-channel strategies to the Vice President of Marketing in your organization. My proven ability to deliver data-driven solutions and foster lasting customer relationships uniquely positions me to contribute to your organization’s growth and success.
Throughout my career, I have excelled in crafting and executing strategies that drive measurable impact:
• Transforming Loyalty Programs: At Office Depot, I led the launch of a revamped rewards program, engaging 10M members and enhancing campaign ROI. At The Fresh Market, my initiatives delivered $12M in incremental revenue and 1.2M new loyalty members.
• CRM Innovation: At Carnival Cruise Lines, I built a CRM system from the ground up, integrating data for over 20M customers and enabling precise targeting and segmentation across multiple cruise brands.
• Omni-Channel Strategy: As a consultant with Data Insights Matter, I devised customer-centric programs across industries, increasing eCommerce sales by 25% year over year and developing customer lifecycle programs for Ryder Logistics.
• Global Expertise: My leadership in segmenting and targeting over 35M customers globally, including projects for Royal Caribbean, Carnival, and The American Red Cross, demonstrates my ability to create scalable, effective strategies across diverse markets.
My strategic vision is underpinned by proficiency in tools like Salesforce CRM, Tableau, Siebel Loyalty, and Google Analytics. As a bilingual professional fluent in Spanish and English, I am adept at engaging diverse customer bases and tailoring communications to resonate across cultures.
What excites me most about stage in my life, is that I am inspired to leverage my experience to elevate your marketing efforts, strengthen customer loyalty, and drive sustained growth.
I welcome the opportunity to discuss how my background aligns with your needs.More...