Years of experience: 7

Data AnalyticsDigital MarketingBrand AnalyticsData AnalysisGrowth HackerBrand Marketing Manager

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Lucas's Career Path
Web Analytics SupervisorNov. 2024 -
Present
ExitLagWeb Analytics Supervisor
São Paulo, São Paulo, Brazil
Sr. Data Analytics ConsultantDec. 2023 -
Nov. 2024
MATH GroupSr. Data Analytics Consultant
São Paulo, São Paulo, Brasil• Transitioned data analytics to cloud infrastructure for Santander, enhancing efficiency. • Developed interactive dashboards to track bank KPIs and OKRs for informed decision-making.
Sr. Digital Analytics - Credit - Home Equity Dec. 2023 -
Nov. 2024
Santander BrasilSr. Digital Analytics - Credit - Home Equity
São Paulo, São Paulo, Brasil• Led migration from Google Analytics Universal to Google Analytics 4, optimizing tracking plan for product acquisition funnel. • Developed gold tables in Google Cloud Platform using BigQuery, linking to Power BI for automated dashboard creation. • Streamlined data tracking across digital channels, enhancing data-driven decision-making processes.

Lucas's Posts

  • How I can help you

    Craft comprehensive analytics frameworks and design insightful dashboards and analyses. Leverage 8 years of BI experience across diverse multinational projects for impactful solutions.

  • People I am looking for

    Seeking companies of all sizes aiming to refine their analytics framework or requiring detailed analysis. Open to collaborations with businesses ready to elevate their data-driven strategies.

  • Experience & Cases

    Achievements include web analytics structures for ExitLag and Santander, plus linking marketing to sales for Motorola. Clients: ExitLag, Santander, Motorola, MSD, Honda, Localiza Hertz, Mondelez.

  • How to contact

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