As a Web Analytics Lead at ExitLag, I specialize in leveraging advanced data strategies to drive user engagement and optimize performance. With a strong background in implementing analytics tools and designing data-driven solutions, I have successfully enhanced decision-making processes and improved key performance metrics. My expertise includes tracking optimization, dashboard creation, and cloud-based analytics transitions, developed through hands-on experience with tools like Google Analytics, Looker, and PowerBI. Passionate about continuous improvement, I thrive in dynamic environments where data drives strategic success.More...