Years of experience: 12

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Trusted by top professionals

  • Laura Sinclair
    Fractional product leader
    Verified
    I worked with Nicole at Trainline, a fast moving high growth UK FTSE250 company. During her time at Trainline, she led the go to market strategy for our UK market and worked on notable product launche...

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Nicole's Career Path
Head Of Product MarketingJun. 2022 -
Jun. 2023
Motorway Head Of Product Marketing
London, England, United Kingdom- Set-up of product marketing function across business - Development and delivery of 3yr product marketing strategy including new feature launches, seasonal acquisition campaigns, and adoption-driving programmes - Management of product value proposition and messaging frameworks, including user testing for naming and brand architecture - Responsible for increasing internal product visibility t...
Growth Principal, UK & SustainabilityFeb. 2022 -
May. 2022
TrainlineGrowth Principal, UK & Sustainability
London, England, United Kingdom- Design, development, and implementation of communication programs - Develops and evaluates pricing strategies and structures within the marketing budget - Design and maintenance of campaigns to promote Trainline's products through online growth channels - Establish and manage the cross-functional relationships to ensure marketing stays strategically aligned with the businesses digital goals...
Head Of Product MarketingSep. 2020 -
Feb. 2022
TrainlineHead Of Product Marketing
London, England, United Kingdom- Develop Trainline’s product go-to-market strategy including briefings to marketing teams, development of product narratives and the design and delivery of effective cross-channel marketing campaigns - Ensure understanding of our key market, customers, and competition to inform the strategic direction of both marketing and product ideas and development - Work with senior Product and Research...

Nicole's Posts

  • About myself

    With a decade in startups and tech, I excel in data-driven strategies. At Motorway, I launched features boosting dealer activity by 3%, and at Trainline, crafted award-winning campaigns and unlocked £70M+ value. I thrive in agile, fast-paced environments.

  • Job Description

    Seeking consultancy roles where I can leverage my strategic expertise to elevate businesses' marketing efforts. I aim to drive growth and innovation through tailored go-to-market strategies and cross-functional alignment, enhancing market presence and customer engagement.

  • How to contact

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